The project is locatd in Luqiao District, a function area of commerce and trade in Taizhou City. Luqiao has a long history of commerce and trade, enjoying the reputation of “ten thousand stores along hundreds of streets and thousands of bridges”, and there is a saying “markets in every streets, mongers in every lanes, business in every household.” With its well developed commerce and trade, up till Dec., 2006, Luqaio has 72 special markets of all kinds, 28 of which are for consumption materials and 42 for living materials. Daily population flow in the market is over 150,000, with the output of thousands of commodities. The daily cargo flow at Luqiao Joint Transportation Center is more than 30,000 tons. The huge flow of population, cargo, commerce and capital has pushed forward the quick rising of tertiary industry such as exhibition, catering, recreation, accommodation, etc. The tertiary industry has been increased by over USD1.2 billion, with a retail turnover of social consumables as high as USD1.2 billion. Culture & Sports Center, Exhibition Center, Century Plaza and five-star hotels have been constructed near the location of the project, with a supporting public bus transference center to connect surrounding areas.

Up till now, there isn’t a shopping mall integrating shopping and recreation in Luqiao, and even in the whole downtown area of Taizhou. Personal GDP in Taizhou is over USD4000, and personal income is the second highest among the sixteen cities of Changjiang Delta area (after Shanghai), making it powerful in high class consumption. Luqiao, as a commerce and trade center, enjoys the best shopping environment and radiant capability of commerce circle in Taizhou. Therefore, there is a promising future in the construction of shopping mall in Luqiao.

It’s planned to construct a large-scale comprehensive shopping and recreation consumption center integrating large supermarkets, large department stores, catering, fitness & leisure, exquisite goods shopping, indoor pedestrian street, etc. The project covers an area of 400mu (260,000 m²), with a construction area of 500,000 m², 300,000 m² of which is for commerce. Upon the completion, it will become the large-scale comprehensive shopping and recreation leisure center with the largest single construction area, with complete operation types, various services, largest radiant area and the strongest comprehensive competitiveness in Taizhou.

The total investment of the project is USD210 million, with an investment payback period of 10 years.

Cooperation, jointly-funded, tenancy. The construction period of the area is two years, and an all-out effort will be made to get it completed for operation in 2010.